How We Increase Business & Revenue
1
Online strategy
It all starts with a plan. In the words of Yogi Berra, “If you don’t know where you are going, you’ll end up someplace else.”
- First we define your target audience. Who are they? What are their expectations? What will it take for them to choose your business?
- Next we take a look at your competitors. What are their strengths and weaknesses? What is their message, pricing, and reputation?
- Finally we identify your unique selling point. What features and benefits make your product or services different and better than your competition?
2
Logo & Branding
For new businesses, we work with you to create a brand that represents your purpose and goals. If you’ve already been in business a while, we help you polish and define your branding to provide consistency in your marketing.
- For new businesses, we work with you to create a brand that represents your purpose and goals. This will include designing a logo and choosing colors and styles that convey your message.
- For more established businesses, we help you polish and define your branding to provide consistency in your marketing. Consistency in marketing is key to establishing recognition and trust with consumers.
3
Custom website
This is essentially your online storefront. Especially if your small business is a service business and doesn’t have an actual storefront, this is where consumers go to learn about and connect with your business.
- Brand new websites are designed to appeal to your target audience and bring you new business. What is your target customer looking for? How can your website help you stand out from your competitors by showcasing your unique selling point? These are some of the considerations that shape the design of your custom website.
- Existing websites are updated to better reflect your growing business and convert visitors into sales and leads. Does your current website appeal to your target audience and highlight your unique selling point? Is it consistent with your branding? The answers will determine whether slight modifications are needed or a complete redesign.
- Your website will be designed to be mobile friendly. The majority of consumers now search for products and services on their smart phones and mobile devices. Your website will be responsive so users will have a good experience no matter where they search for your business.
4
SEO Campaign
While it’s vital your website be designed to convert visitors, there will be no one to convert without traffic to your website. This is where SEO comes in.
- Keywords are selected based on your target audience, location, and competition. What search terms does your target customer type into Google or other browsers to find your services? How competitive are these keywords? Are there better keywords you could be targeting?
- Your website will be optimized for search of the selected keywords. Everything about your website should support these keywords - images, headings, content - all should be optimized for search.
- Local search and maps are emphasized as part of your online strategy. Local businesses thrive on maps and local search. This is where the majority of consumers will find your business and lead to sales. You don't want to miss out on all the opportunity here. We optimize your business listings and make sure your details are consistent across all applicable directories.
5
Real Time Stats
A plan is just a plan without accountability and follow up. Your online marketing plan will continually be tracked, reported, and modified to stay on target with your strategy and goals.
- You'll receive weekly updates on the progress of your SEO campaign. Tasks completed, search rankings, and conversion tracking will all be included in these updates.
- 24/7 access to progress being made is available to you via your own dashboard. You'll never have to wonder the status of your campaign. Log in any time to your dashboard for the latest updates.
